Cannes Lions

Empty Streets - Super Bowl Pregame

GSD&M, Austin / DODGE / 2018

Film
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“Empty Streets” focuses on the emotional bond that comes with the Super Bowl—the one day a year where everyone comes inside, gathers around the TV and shares a few hours cheering for America’s game. But for drivers, this is a completely different moment in time—one where the streets are open and the world is their playground. This ad focuses on that juxtaposition with the Dodge Challenger tearing through the tension built from the first half of the ad.

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