Cannes Lions

EMT TYRES

LEAGAS DELANEY HAMBURG, Hamburg / GOODYEAR / 2005

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Overview

Entries

Credits

Overview

Execution

The most popular car magazines in Germany are bound by staples. These little metal hooks can be seen in the middle of the magazine. We took advantage of this for our idea. Tyre tracks run across the pages of the magazine. A tyre is punctured by a staple. Obviously it then looses air as the tyre track becomes wider. The car can nevertheless drive straight on without skidding – thanks to EMT from Goodyear.

Outcome

Still in progress.

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