Cannes Lions

Encounters

VMLY&R MEXICO, Mexico City / CENATRA (NATIONAL TRANSPLANT CENTER) / 2022

Digital Proof JPG
Digital Proof JPG
Supporting Images

Overview

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Credits

Overview

Execution

That's what we try to convey in the photo. Leaving the shutter open and using monochrome images we merge the story of one person to continue in another.

We created a series of monochrome photographs where we merged two people. Symmetry is an essential part of achieving a metaphor of transition from one life to another. The composition is minimalist, it gives us the feeling of an operating room and the open eyes tell us the story where both characters are asleep, anesthetized, moments before starting the procedure to transplant an organ.

Secondary elements such as clothing helped us to show that a semi-nude character can show us someone who has died and the second character with clothes is the one who will start a great life story again.