Cannes Lions

END OF 2010 NBA SEASON

GOODBY SILVERSTEIN & PARTNERS, San Francisco / NBA / 2011

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

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We wanted to take footage of players diving after loose balls and, using some TV magic, make it look like they were diving into the arms of fans. When we researched the NBA’s archives, however, we discovered some genuine (and humorous) shows of emotion that didn’t require any TV magic at all.

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