Cannes Lions
FABRICA, Ponzano Veneto / BENETTON GROUP / 2015
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A women dressed in orange, the colour chosen by UN to symbolise a future without violence, surrounded by a group of six men, who represent different races. A vulture in the sky is the witness of a stoning act that is about to happen. The men are ready to throw stones at the woman, but they release the tension by throwing flowers; celebrating her, instead of killing.
By overturning the cliché of "A woman should not be touched, not even with a rose petal", the campaign calls for ending discrimination against women, and all forms of gender violence. Turning a stone into a flower, celebrating a woman instead of harming her. The Film has been created in occasion of UN International Day, 25 of November, for the Elimination of Violence Against Women.
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