Or brief was to raise awareness for the preservation of endangered animals as well as for the Pro Wildlife brand.

By creating the world’s first posters, made entirely out of staples we literally made these animals stay, which showed in a fascinating way what the goal of the organisation is all about.

We placed the posters in the centre of major German cities. They were real eye-catchers and viewed as real pieces of art, not just advertising posters. Within no time, the campaign became the talk of the town and the Pro Wildlife's website traffic increased drastically, leading to a significant increase in spontaneous donations as well as long-term support.