With Greenpeace being an NGO, the challenge was to optimise the investment. So it was decided to make the most of the element’s conceptual impact to achieve different objectives: to recruit new members and to raise the monthly charge.

For this purpose, different prepaid postages were added in the last reveal, each one to be used depending on the type of magazine the insert was included in or where it was displayed for collection.We distributed the element strategically in places whose actual activities appeal to people sensitive to conservationism and environmental protection. Places like zoos, animal protection centres, municipal youth associations, hostels, leisure spaces, veterinary services, etc... Thus increasing the chances of obtaining positive responses via postage paid mailing.With an email addressed to the database of members and sympathisers of Greenpeace, we sought to create a low-cost, but conceptually very powerful action, with the ability to be forwarded to others.

One of the largest snakes ever to be captured alive is featured in Greenpeace’s latest campaign to remind its members that, as long as there is injustice in the world, against the planet or its inhabitants, they’ll be there.