The "Disappearing" campaign for the UK non-profit group Care for the Wild International promotes awareness of the plight of endangered species. Hard-hitting online ads disappear from the sites on which they appear, unless users click on the ad directing them to the Care for the Wild International website. This ad features a black and white photograph of a chimpanzee with text that reads, "I'm slipping away. You'll never see me again." The text, photo and then the ad itself gradually fades out. A tiger and rhino are also featured in separate pop-up and banner ads.