Get them on the sports pages. Most South African sports teams use an animal’s name as part of their club name – Gauteng Lions, Free State Cheetahs, Nashua Dolphins, Natal Sharks, etc. The sad part is that all these animals are endangered.With the help of The Times newspaper, we strategically placed “sports articles” in their paper’s sports section during the Super 14 rugby season.

Most South African sports teams use an animal’s name as part of their club name – Gauteng Lions, Free State Cheetahs, Nashua Dolphins, etc. The sad part is that all these animals are endangered.With the help of The Times daily newspaper who volunteered free editorial space, we strategically placed “sports articles” in the paper’s sports section during the Super 14 rugby tournament.

This campaign cost the Endangered Wildlife Trust and the agency absolutely nothing to produce but due to the high circulation of The Times daily newspaper, the organization gained much awareness for the many endangered animals they protect.