The creative idea was to use examples of almost endless debates that could last as long as the range of the all-electric ZOE, to demonstrate just how long the new range is.

The execution relied on the graphic simplicity of two symbols that immediately gave an idea of the infinitely long debate and created intrigue.

Each symbol was in a speech bubble, and repeated after one another to stress the point of the never-ending argument.

The choice of media depended on the topic of discussion. Social networks were engaged in supporting the diversity of the discussions and points of view. Press campaigns and OOH campaigns were released to

make the long range EV Renault ZOE, top of mind for consumers.

The campaign started in April 2017 in France and is to be deployed in European countries in the coming weeks.

Value Added To The Brand: The Long-range Renault ZOE Campaign has set the new standard for electric vehicles with its new 400KM range.

Value For The Consumer: Assured about Renault ZOE’s new long range, the consumer enjoys peace of mind

as he or she no longer faces ‘range anxiety’ and is able to drive the Renault ZOE even out of the city, thanks to its 400km long range.

They can now use the Renault ZOE as their only car and not just a second car.

Reach/cultural impact: The campaign reached out to daily commuters, readers, citizens and tourists in Paris, and influenced their purchasing decision positively.

Sales, achievement against brief, other KPIs: Renault ZOE is one of the highest selling electric cars in France

and the newly augmented range, has helped double its sales since 2015-2016 .