ENELPREMIA 3.0 breaks the patterns of the traditional loyalty to turn the Enel customers base into a huge and active community. The engagement program encourages positive and sustainable attitudes with gamification, contests, online and offline initiatives. All the activities allow clients to collect Energy points in order to win rewards, to increase their status and advantages. Different levels of engagement for such a heterogeneous target: UGC, quiz, games, events, etc. A wide multichannel program: available on tablet, smartphone and APP. Discovering an year of storytelling, made of 7 thematic areas: I GET PASSIONATE, I RESPECT, I EXPLORE, I SHARE I PARTICIPATE, I SAVE, I REWARD MYSELF. Many are the partners that spice up the storytelling. ENELPREMIA 3.0 talks also in the Enel Stores, on TV, on the radio, on social networks, through email and on the bills.

The loyalty program has been implemented mainly on digital platform, but also physically into the Enel stores. We crafted a series of original illustrations to engage users in a world with its own strong personality: immediately recognizable by the clients. The launch date is 12/9/2015 and the program is still working with a nationwide coverage.

• Program Subscriptions: 750,000 individuals

• Active Customers: 200,000 individuals

• Completed activities: more than 1,000,000

• Social impressions: more than 2,000,000

• Click to site: around 5,000 clicks for single campaign

• Churn rate: - 6% of churn for registered customers compared to non-registered ones to the ENELPREMIA 3.0 program