Cannes Lions
DIGIT, London / SHELL / 2007
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N.B. click 'Challenges' link on siteThe new global communication campaign for Shell centres around the company’s quest to secure a responsible energy future. This is brought to life by dramatising real-life stories about Shell employees solving complex challenges with creative problem-solving skills.
The site hosts a series of on-line challenges which both entertain and inform through testing and comparing the analytical, lateral and mathematical-thinking and memory of users. Each game reinforces a positive attitude towards problem-solving and enables the players to consider energy expenditure, space and materials.