Driven by traditional media, signatures were collected via the website, at live rallies and by text messages via cell phones. Each signature was represented by a figurine.After a press conference in Brussels on 30 September, over 100,000 figures were installed as a manifestation outside the European Parliament. Prior to this, a giant digital screen was mounted on a building outside the parliament, displaying the climate manifesto and the names of the people who had signed the manifesto.

The tour continued to Berlin, Hamburg, Copenhagen, Stockholm, Warsaw and finally the UN Climate Conference in Poznan, 1-12 December 2008. By the end of the conference there were over 200,000 signatures.To date, Vattenfall has gathered 239,591 signatures.

The most important result is the 239,591 signatures – a massive amount of individuals who support the climate manifesto and motivate decision makers to drive change.•40% have seen the campaign, (Sweden: 43%, Finland: 40%, Denmark: 40%, Germany: 39, Poland: 42%).•A majority think the message is very/slightly credible for Vattenfall (S: 67%, F: 80%, D: 67, G: 65, P: 90%), and very/slightly new in comparison to what other energy companies do (S: 68%, F: 76%, D: 84, G: 77, P: 84%).

•Over 50% became interested in Vattenfall and its environmental efforts. (S: 55%, F: 61%, D: 63, G: 63, P: 84%) •There were 2,193 comments on Vattenfall.com/climatesignature