We turned a low budget of $10,000 into 200 wholly owned, fully targeted media placements.

These were exposed to 2 million people and engaged over 40,000 people in street basketball.

$10,000＝200 basketball courts＋2 million audience＋40,000 ballers＋immeasurable passion for street basketballMost importantly, Gatorade became perceived as the brand that champions the unconventional spirit of street basketball.