Media investment amplified this content across the country to ensure national impact from this eye-catching idea:

• A user-friendly digital hub featuring an interactive energy map enabled users to contribute their energy to the Twitter sentiments and pinpointed the UK locations recording the highest positive energy levels.

• This idea was extended to Facebook and mobile apps where people were asked to rate their ‘Energy Levels’ that then powered the lightshow.

• A fully digital interactive ‘Mission Control’ installation was built on a platform in the Thames housing a giant UK energy map through which people were asked to contribute their energy to the project.

• An offline partnership with the Daily Mail included daily updates based on Twitter analysis, front page competitions to link EDF Energy with the low-carbon, Olympic vision, live online-streaming of the lightshow, Olympic channel sponsorship and editorial integration in national and regional titles following the nationwide torch relay.

EDF_Energy was the no.1 domestic sponsor associated with the Games (Ipsos Sep’12).

In Nielsen chart (Sep ’12) EDF Energy finished as the 3rd domestic sponsor with 30%, behind Sainsburys (35%) and BT (31%).

6.5m Tweets were analysed to create the light show.

+ 8% more likely to agree that EDF Energy is environmentally responsible.

11% of non-customer London Eye visitors were likely to switch to EDF Energy – 190,000 potential extra customers/year (Synovate).

PR reached 140m+ from 277 pieces of coverage across the world (including 2hrs, 16mins of broadcasting).

EDF’s low-carbon skyline now includes TowerBridge, Tate-Modern and City Hall.