Yello Electric needed something eye catching for their headquarters at Christmas time, which needed to fit perfectly to the brand.

From Alaska to Zululand, the world’s most well known holiday destinations present themselves at the fair. And who else? Sparen am Strom. And how? With the world’s smallest exhibition stand. So we placed the tiny exhibition stand right in front of the power sockets all over the venue.

Small but mighty. Despite its size, the presence of “Sparen am Strom” caught the audience’s attention in a big way. The exhibition stand was used in January 2011, at Europe’s largest tourism fair “CMT” in Stuttgart. More than 220.000 visitors came to the fair and many of them noticed the exhibition stand.