Cannes Lions

ENERGY PROVIDER

ABBOTT MEAD VICKERS BBDO, London / EDF / 2012

Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

The major Energy companies in the UK are perceived as huge corporations with apparently nothing to separate them, disliked in equal measure.eDF is trying to make a difference with things like simple tariffs, transparency and lower carbon energy. These factors won’t change your life, but they do mean you can feel a little better about choosing eDF over the competition.Hence the idea ‘Feel Better Energy’. And what better way to communicate these factors than with an actual real robot having the time of his life dancing with all his fellow electrical appliances.

A film that gives eDF a personality that doesn’t just profess to be feel better energy, it’s designed to actually make people feel better energy on viewing.

Similar Campaigns

12 items

The 12th Devil

HAVAS BRUSSELS, Brussels

The 12th Devil

2017, EDF

(opens in a new tab)