Cannes Lions

ENERGY SAVING AWARENESS

LOST BOYS, Amsterdam / NUON / 2004

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This is the first site in a series of three energy-related, awareness-raising sites for Dutch energy distributor Nuon. The topic is energy saving in relation to individual energy behaviour typology. A ten-question test reveals what kind of energy user visitors are. The questions appear common, but are combined with surprising answering possibilities (phrases and photographs). Besides this, each choice offers feedback and tips.

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