In Tunisia, Branded entertainment is only starting but there's a huge potential as the average quality content offered by the media doesn't meet its audience. Some international brands like Orange have started to produce their own local content but it remains very rare. There are no particular restrictions or regulations imposed by authorities.

4 days before the vote, we put back up Ben Ali's poster: The exact same one that had been torn down in the first hours of the Revolution. The poster inevitably provoked protests leading the residents to tear it down. But when they did so, they discovered another one underneath saying: 'Beware: Dictatorship Can Return. On October 23rd, vote'.

To reach a wider audience:1) The stunt was filmed and converted into a viral video under the title Ben Ali is back.2) Political web activists were invited to the event.3) Press releases, photographs, videos and interviews of witnesses were sent to the media.Engagement Citoyen's website and Facebook page gave neutral and simplified information on the candidates' programs.

The video spread online (30% share rate). People immediately engaged through social networks, generating tens of thousands of calls for action. Many spontaneously changed their social media profile picture for our second poster, including Tunisia's future President Marzouki. Within a few hours, get out and vote had become the ultimate phase of the Revolutionary process. Visits on Engagement Citoyen's website increased by 461%. In the evening, the campaign was aired on all Tunisian and Arabic TV news. Tunisia's most watched international media, Al Jazeera, Al Arabya, Arabic CNN, TF1, Canal+,TV5 monde invited Engagement Citoyen's members to talk about the campaign. The next day, it generated fantastic comments from the whole Arab world. With the campaign's success, we were even offered as tandard outdoor for the second poster. Most importantly, the campaign helped people understand that their individual vote could make a difference. 88% turnout was reached when 55% only was expected.