With the UAE covered in desert, cars get dirty in no time. We created a large stencil, allowing us to brush clean the silhouette of an engine and our message on to dusty vehicles.

We stenciled car bonnets all over Dubai. Turning vehicles into eye-catching mobile billboards, displaying an exact visual representation of BP Visco’s USP. The cars were both parked and driven en masse in high footfall areas all over Dubai. In the same locations, stenciled fliers were placed on car windows of other motorists offering them 30% off their next Visco oil change.

For a campaign that cost just a few hundred dollars, the return on investment was immeasurable. We got out on the street and spoke directly to our target audience. The responses and reactions were sensational. The inspired creativity got consumers talking and the unconventional medium meant that, without fail, everyone needed a double take.