Cannes Lions

ENGINE OIL

OGILVY & MATHER JAPAN, Tokyo / BP / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

The idea was to develop an engine-driven, actual machine that would kick the world's fastest free kick. Though success was not guaranteed, we shared the whole process of its development real time on the project website and social media. On its completion, we held a public showing event with journalists and bloggers. Currently, we are receiving several offers to appear on TV, events, and exhibitions. As planned, we succeeded in creating long-term buzz from the start of development to its performance period.

Outcome

The project was covered in over 150 Japanese media, and the media effect in Japan alone was worth 500 million yen. Google had over 2 million hits. The news spread to 80 countries, and received enormous media coverage around the world. We are receiving many offers from national / foreign TV, professional football matches, special events for football supporters and exhibitions at the Toyota showroom.

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