Cannes Lions

ENGINE OIL

SILVERBULLET, Seoul / GSCALTEX / 2008

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Most people who take their cars to the garage ask simply for an oil change, rarely specifying a certain brand. What does it take to get people to think about the importance of the engine oil they use? How could we explain the uniquely strong point of GSCaltex Engine Oil? The main objectives of this spot are to emphasise how perfectly GSCaltex Engine Oil works with cars through the concept of animal taming.

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