Cannes Lions
McCANN ERICKSON COSTA RICA, San Jose / NATURAL LEARNING CORPORATION / 2004
Overview
Entries
Credits
Execution
The media team had the idea to use the page next to the movie times to point out the importance of learning English properly.
Outcome
The Natural Learning Corporation have told us that the day the ad was published, they received approximately 200 calls in contrast with the 15 calls of a normal day. NLC went from #5 to #2 in the amount of student enrolled, right below Berlitz, the largest in the country.
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