The idea was to show the benefit of the product, which is a flavor enhancer, in literally way. So we literally enhanced food, by placing a lamp inside the vegetables creating a enhanced feeling.

To execute this idea, we used the outstanding work of Radu Zaciu. In this work he places a lamp inside the vegetables to get this highlighted felling. Also we decided to have the vegetable as the main actor of our posters and the copy as complement to the idea.

With this series of poster we added value to the brand and at the same time impacted a younger audience increasing the exposition of the product on the point of sale.