Cannes Lions
CHE PROXIMITY, Sydney / BAYER / 2016
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Our idea was that being allergic to the planet is no reason to leave it.
Our story follows a hapless crew of hayfever victims, whose suffering is so bad they’d happily crew a rocket ship on a one-way trip to Mars. When, if they’d only known about Nasonex Allergy, they could have stayed right here and enjoyed Earth.
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