The year-end season is not just a time for personal celebrations but also for brand festivities. Numerous brands aim to connect with their customers, establishing a firm presence during this opportune time to promote their products. However, OPPO, the smartphone brand, takes a different approach. Instead of focusing on selling their products, they aspire to convey a more meaningful message. Their goal is not only to discourage people from using their smartphones during the holiday season but also to actively encourage individuals to dedicate the most precious moments to their families, rather than being engrossed in their devices.

In our fast-paced world, new technologies and constant trends dominate, overwhelming us with information. People, driven by data, engage in conversations anywhere, anytime, often prioritising screens over the present moment. This disconnect causes cherished moments to slip away, lost in our screen-bound reality.

This holiday season, we urge everyone to embrace the here and now. OPPO believes in 'Inspiration Ahead', not just pushing progress but enabling people to savour moments, especially during this special time.

Our goal is to deeply touch consumers' feelings, especially during celebrations. Rather than solely focusing on selling products, we aim to convey a more meaningful message. Our approach tells a moving story about the emotions shared during family dinner gatherings. We hope this initiative inspires hearts to value and treasure the connections within their families.

In a restaurant, a girl sits at the centre of her family, surrounded by disconnected faces buried in mobile screens. When the waiter arrives, uttering 'enjoy your meal,' no one glances up to embrace the moment. Suddenly, the girl picks a ball from her pocket, igniting a playful exchange. She involves her family and even includes a neighbour man. With swift reflexes, he catches the ball from a bowl of soup, sparking his decision to share the fun with nearby ladies. This impromptu act triggers a chain reaction. Gradually, the entire restaurant abandons their phones, engaging in a lively ball exchange. Their actions unite them in the pure delight of the present, breaking barriers of disconnection and fostering togetherness. Everyone forgets their screens, revelling in shared, joyful experiences—a testament to the power of embracing the present moment.

Ignite the aspirational idea of 'Enjoy The Present' with powerful insights that connect nine countries, inspiring the idea extension, such as the game in Malaysia. Moreover, the film itself doesn't just convey the message with 44.4M views; it can actually trigger consumers to reconsider and initiate their connections. This action is meaningful to OPPO, representing the true definition of 'Connection'.