Cannes Lions

Enjoy the Rain

IYAMADESIGN, Tokyo / MOONBAT CO., LTD. / 2020

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Overview

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Credits

Overview

Background

This is a series of posters to promote an umbrella brand. The client wanted to stand out from the competition. There were many similar companies that deal with umbrella, we proposed client to make posters to express the wonderful atmosphere that was their main theme.

Idea

The brand concept was ‘make you happy with the products on a rainy day’, we expressed the joyful feeling by the light-hearted illustrations and the lovely photographs of umbrellas. They were exhibited at the booth of the trade show.

Execution

We paid attention the expression not to become too much lovely as the main target was middle-aged people.

Outcome

Posters attracted the interest of buyers and led to expand customer base.