This is a series of posters to promote an umbrella brand. The client wanted to stand out from the competition. There were many similar companies that deal with umbrella, we proposed client to make posters to express the wonderful atmosphere that was their main theme.

The brand concept was ‘make you happy with the products on a rainy day’, we expressed the joyful feeling by the light-hearted illustrations and the lovely photographs of umbrellas. They were exhibited at the booth of the trade show.

We paid attention the expression not to become too much lovely as the main target was middle-aged people.

Posters attracted the interest of buyers and led to expand customer base.