Cannes Lions

ENJOY YOUR PRIVACY

LEO BURNETT CHICAGO, Chicago / NORTON / 2014

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

Enjoy Your Privacy was able to create a dramatic, highly interactive experience in a burden category – Internet security. We didn't want to just tell people about the threat; we wanted them to feel it. Using WebSocket protocol, a user pairs their phone with the desktop and suddenly (eerily), the private contents of seven total stranger’s phones appear on your phone -- all of their photos, texts, e-mails and financial information. The site was built entirely in HTML5 using Jam3's proprietary Copper framework. Over 70 short videos were stitched together to allow for seamless movement throughout the cityscape and the stories.

Outcome

We don’t have any tangible results to share as we are no longer engaged with Norton.

However, as of December 2013, 1,012+ Million total earned media impressions were garnered and over 350K Impressions on Twitter.

Similar Campaigns

12 items

NEVER BE CAUGHT OFF GUARD

HAVAS MEDIA, Gurgaon

NEVER BE CAUGHT OFF GUARD

2022, NORTON

(opens in a new tab)