Cannes Lions

ENO FRUIT SALT

GREY GROUP HONG KONG, Hong Kong / GLAXO SMITH-KLINE / 2009

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Overview

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Credits

Overview

Execution

We created a tote bag with a transparent stomach-shaped centre. When food products are put in the bag, people can see clearly the multitude of food quantity within, thus delivering the idea that with Eno, even if you eat a lot, you’re “never too full”.

Outcome

These tote bags were distributed outside supermarkets for 2 hours every day. A total of 5,000 bags were distributed. They became a hot topic in town and were seen being used to carry food, serving our purpose.

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