Cannes Lions
POSSIBLE MOSCOW / KASPERSKY / 2018
Overview
Entries
Credits
Description
To simplify the understanding of these complex ideas, Kaspersky Lab uses modern technology that literally immerses a person in a realistic world of program code and data streams, making it possible for people to feel what cyber security actually is.
We have created the first ever interactive Science Non-Fiction VR Film where a user experiences the life of a program from a single line of its code and then, in the end, faces a cyber threat of a global scale.
Execution
We’ve created the first ever interactive film «Science Non-Fiction VR Film» where a user starts as a single line of code in the command line. As the plot develops the user learns to interact not only with algorithms but also with actual people which makes it easier to detect and fight harmful algorithms. At the end of the video the user faces a cyber threat of a global scale.
Outcome
120 publications in international media
Comprehension level +53%
More than 353 sales in B2B market
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