Cannes Lions

Enter The HuMachine

POSSIBLE MOSCOW / KASPERSKY / 2018

Presentation Image
Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Description

To simplify the understanding of these complex ideas, Kaspersky Lab uses modern technology that literally immerses a person in a realistic world of program code and data streams, making it possible for people to feel what cyber security actually is.

We have created the first ever interactive Science Non-Fiction VR Film where a user experiences the life of a program from a single line of its code and then, in the end, faces a cyber threat of a global scale.

Execution

We’ve created the first ever interactive film «Science Non-Fiction VR Film» where a user starts as a single line of code in the command line. As the plot develops the user learns to interact not only with algorithms but also with actual people which makes it easier to detect and fight harmful algorithms. At the end of the video the user faces a cyber threat of a global scale.

Outcome

120 publications in international media

Comprehension level +53%

More than 353 sales in B2B market

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