Cannes Lions
OGILVYONE WORLDWIDE, Copenhagen / SAP / 2005
Overview
Entries
Credits
Description
MySAP ERP is like getting a new heart.
We created an organ box. You know the scene from movies: a heart arrives by helicopter. Doctors run in with the donor heart.
The metal canister had all the info decision makers needed to take the vital step towards getting a new heart for his business. Even a questionnaire encouraging the decision makers to check the condition of the company’s heart. Response incentive out of the ordinary: "Fill in the questionnaire, and we will donate 100 DKK (approx. 13.50 Euros) in your name to the Danish Heart Association".
Outcome
A third attended the seminar. 10% responded to the questionnaire.Telemarketing was carried out after the campaign. Here it was confirmed that the creativity had impact and was very clearly recalled: "Oooh yes - the box from SAP".
Similar Campaigns
12 items