Cannes Lions
DDB TRIBAL GROUP, Berlin / TELEKOM / 2012
Overview
Entries
Credits
Description
TaskEntertain offers many features including personal video store, time shift TV and program manager – all accessible with the Entertain remote control.IdeaBy turning a smartphone into an Entertain remote control, the user can experience Entertains amazing features directly on his own computer screen.ExecutionUse your smartphone to scan the QR code from a banner. Once scanned, your smartphone becomes an Entertain remote control with which you can command the banner and try out features such as the program manager, time shift TV and many more.ResultMore than 1,000 people enjoyed Entertain in a few days.
Outcome
More than 1,000 people enjoyed Entertain in a few days.
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