Cannes Lions

ENTERTAINMENT

LAPIZ, Chicago / CHICAGO LATINO FILM FESTIVAL / 2014

Case Film
MP3 Original Language
MP3 Translation
MP3 Translation
MP3 Original Language
MP3 Translation
MP3 Original Language
Case Film
Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

The challenge was to attract more people to the Chicago Latino Film Festival. We targeted those who know little, very little and even nothing at all about Latin American history and culture.

Using humor, we created a radio campaign with a very particular view of Latin American history, and made it clear that the Chicago Latino Film Festival is not just for experts and lovers of Latino culture, but for anyone who wants to see great stories, stories that will be difficult to forget.

Execution

We reached a big and diverse amount of viewers in the country with the most powerful and competitive movie industry showing them that a Latino film is not just a film; it’s a trip to different culture.

Outcome

The number of Facebook followers went up 13%. Attendance to the festival went up 6% in comparison to 2012

Similar Campaigns

8 items

The Rock in Rio NFT wristbands

ARTPLAN, Rio de janeiro

The Rock in Rio NFT wristbands

2023, ROCK IN RIO

(opens in a new tab)