Cannes Lions

Enthusiasm

ALMAPBBDO, Sao Paulo / AUDI / 2019

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Digital Proof JPG
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The Audi has a brake system that slows down the car when it detects some dangerous obstacle. How could we show that in a fun way? Well, since driving an Audi is always thrilling and adrenaline-pumping, we went in the opposite direction: get ready to ease up on your enthusiasm with Audi Brake Assist.

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