As this campaign is in its initial stages, Andy Ridley, Marketing Director of WWF, provided this quote. " In the face of vast environmental devastation, the empowerment of our members is a vital issue for us. So the "Use Less Paper" campaign communicates an important message that change is easy and possible at every level of your life - and it does it in an extremely original and memorable way.

We are looking forward to encouraging and engaging many people with this intriguing campaign."