Without much money, WWF needed to give the world a wake-up call. Global warming is a fact and if we don’t do anything, we won’t have a world in 50 years.Millions of users all over the world were shocked when entering the famous Google Earth search tool; nothing but water appeared on their satellite pictures of the world.

An innovative cooperation between WWF and Google made it possible for people worldwide to become aware of the scary future of our globe.

A direct link to local WWF offices made it possible to donate instantly.

The idea was to make millions of users all over the world shocked, when they entered the famous Google Earth search tool. When the campaign is running, nothing but water appeared on their satellite pictures of the world.

The campaign will launch worldwide at the end of April 2007. A direct link to local WWF offices will make it possible to donate instantly. The expectations of the amount of donations and PR are extremely high, since Google Earth are being used every day by millions of people.