Invite people to re-use each paper sheet by printing on its back side.And in this way achieve a 50% decrease impact on the environment.A clear, didactic and simple message using recycled ads to invite people to recycle paper when they print.Printing our message on the back side of already published ads.The ads where displayed along different places on Mexico City.Our campaign was prescribed in more than 100 points in the city of Mexico, which represent approximately 750,000 people who read our message and are sensitive to this issue.

Printing our message on the back side of already published ads.The ads where displayed along different places on Mexico City.

Our campaign was prescribed in more than 100 points in the city of Mexico, which represent approximately 750,000 people who read our message and are sensitive to this issue.Moreover, the campaign was covered spontaneously by an enormous variety of news media, both written, as television and digital, giving the brand and its message a huge awareness for free. Among others, the Reforma newspaper with a circulation of 150,000, and The Universal has a circulation of 120,000 copies, covered the action. Which would have meant an advertising investment of about $130,000 in the first week only.Thanks to this campaign according to a survey of Xerox, they have already adopted this initiative in Mexico, Price Water House, Nextel, IFE (Federal Electoral Institute), GNP (ING Insurance), NADRA (Pharmaceutical Product Distribution) and Telmex, among an endless number of more companies who are joining the cause.