Cannes Lions

ENVIRONMENTAL AWARENESS

DISCOVERY NETWORKS US HISPANIC GROUP, Miami / DISCOVERY EN ESPANOL / 2008

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Many people remain ignorant of the effects their behavior has on our planet’s health. To make them realize that their daily actions do contribute to issues like global warming, we created a powerful spot that touches people’s hearts, homes and lives. Here, a family ignorantly mistreats the house they live in, in the same way that,through our current lifestyles, we're harming the planet we live on. This PSA brings the environmental crisis home. If we continue living the same way, we’re going to end up destroying our one and only home: planet earth.

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