Cannes Lions

ENVIRONMENTAL AWARENESS

TENDER, New York / SUNDANCE CHANNEL / 2008

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Sundance Channel launched a new block of programming dedicated entirely to the environment, and wanted to supplement the on-air content with a web destination that harnesses the power of their audience. This mini-site, Eco-mmunity, does just that via active discussion boards, exclusive zines, quizzes, and user-generated google-mapping of all things Green across the US. This site has gone beyond the typical content of a television channel’s web site to become a premier destination for all of those concerned about – and inspired to participate in – the improvement of our environment. Sections of special note: Eco-mmunity Map, Take Action, Discussions.

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