Cannes Lions
HEYE & PARTNER, Hamburg / GREENPEACE / 2008
Overview
Entries
Credits
Execution
When standing inside the lift, the hotel looks like it is under water. We used this optical trick, booked a room and hung a Greenpeace protest banner out of a window. So the beautiful scenery of the aquarium turned into a dangerous preview to our future caused by global warming.
Outcome
The guerilla action became the talk of town and was published in newspapers and local TV news. The number of German households planning to switch to green power increased by 58%.
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