Cannes Lions

ENVIRONMENTAL AWARENESS

HEYE & PARTNER, Hamburg / GREENPEACE / 2008

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Presentation Image

Overview

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Credits

Overview

Execution

When standing inside the lift, the hotel looks like it is under water. We used this optical trick, booked a room and hung a Greenpeace protest banner out of a window. So the beautiful scenery of the aquarium turned into a dangerous preview to our future caused by global warming.

Outcome

The guerilla action became the talk of town and was published in newspapers and local TV news. The number of German households planning to switch to green power increased by 58%.

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2023, GREENPEACE

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