Cannes Lions

ENVIRONMENTAL AWARENESS

SAATCHI & SAATCHI LA, Los Angeles / SURFRIDER FOUNDATION / 2009

Presentation Image

Overview

Entries

Credits

Overview

Description

The client asked us to create a campaign that urged people to come together to protect the ocean.

Execution

The idea was simple and human. It also spoke to the desire to do good in all of us without being preachy. We felt the design should reflect that.

Outcome

The campaign just began running in March 09. It has already been very well received. Due to public demand, the artwork was also turned into t-shirt designs which were sold to raise money for Surfrider.

Similar Campaigns

12 items

The true cost of food

SANCHO BBDO, Bogota

The true cost of food

2023, WORLD WILDLIFE FUND (WWF)

(opens in a new tab)