The client asked us to create a campaign that urged people to come together to protect the ocean.

The idea was simple and human. It also spoke to the desire to do good in all of us without being preachy. We felt the design should reflect that.

The campaign just began running in March 09. It has already been very well received. Due to public demand, the artwork was also turned into t-shirt designs which were sold to raise money for Surfrider.