Cannes Lions

ENVIRONMENTAL AWARENESS MESSAGE

WUNDERMAN, London / FORD / 2009

Awards:

1 Shortlisted Cannes Lions
Presentation Image
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Overview

Entries

Credits

OVERVIEW

Execution

We created a screensaver and installed it onto every employee’s computer. Using some rather startling facts, the screensaver creates a visual illusion: that inactive monitors around the office have been transformed into everyday objects associated with high energy use – such as a microwave or a colour copier.The desired outcome was to persuade employees to switch off their monitors when they go home.

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