Cannes Lions
JWT HK, Hong Kong / FRIENDS OF THE EARTH / 2008
Overview
Entries
Credits
Execution
The poster is blank with a clear sticky coating over the headline and visual. Over time, dust and dirt particles from the street get stuck on the poster, gradually revealing the message and letting the polluted air speak for itself.
Outcome
After launching, this poster received wide press coverage and the public awareness on the problem of air pollution increased.
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