It was the first ever and largest user-generated HD video contest in history, where photographers became filmmakers and we all saw beyond the still. Month after month, aspiring filmmakers were invited to pick up where the previous winning short film ended – on an evocative photograph. Contestants then reinterpreted that still, telling the story that lived beyond it in a short film of their own. Then, after the final chapter was created by Vincent Laforet and all the chapter winners, the collective film premiered at the Sundance Film Festival.