Who is more qualified for advertising a convertible than the sun itself? Therefore we got the sun to invite people for a test drive by shining through the world’s first shadow poster. Every time the sunlight wrote our message on the floor, people were reminded that a sunny day is a perfect day for a test drive with the new Volkswagen Eos convertible.

Everywhere we put it up, the shadow poster not only caused a stir but also increased the number of test drives with the Eos convertible by more than 12 % during the campaign. Thus the 2000 Euro poster caused a positive PR in the value of about 200,000 Euros.