Who is more qualified for advertising a convertible than the sun itself? Therefore we got the sun to shine through the world’s first sunshine poster. Every time the sunlight wrote our message on the floor, people were reminded that a sunny day is a perfect day for a ride with the Volkswagen Eos convertible.

Everywhere we put it up, the sunshine posters caused a stir with an average number of 260,000 spectators during the two-week campaign. Over 6,400 people ordered additional information. The total number of test drives increased by more than 16 %.