Frigor combined the teens’ favourite ice-cream with the Alfajor, their favourite sweet treat, and created the EPA-Alfajor. Inspired by the mix, we created the Site Mixer; the first site mixing site that combines 2 existing sites and creates a new one.

For example, you mix MTV with one with weird moustaches and you get Guitar Moustache, a site where you create music playing a strange set of weird moustaches like a guitar. Or mix MTV with Poet Grannies, and you get The Rackelitas, the site of a rock band of grannies. And so on to several sites more.

Results were very successful. The campaign generated over 110,000 visits in 6 weeks. We received over 87,000 unique users with an average navigation stay of over 4 minutes for the games Guitar Moustache and The Moustache Sound Machine. The campaign generated excellent results. EPA Alfajor achieved the goals for the season and sold 25% more.