Cannes Lions

Epic Ginger

GREYNJ UNITED, Bangkok / QMINC / 2022

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Film
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Overview

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Credits

Overview

Background

For Thais, inflammation inside body is perceived as a minor health issue. Despite the fact that it could lead to bigger, more serious diseases.

As people gear towards healthier lifestyle after the pandemic. QminC launched a new herbal drink "QminC Ginger, a quick and easy healthy drink made with pure, natural ginger that helps boosting immunity and stop inflammations inside the body.

Idea

When inflammations rise inside your body.

The feeling of pain and suffering, can be an EPIC problem

Only the power of ginger can stop them.

To show the epic benefit of the product in the most epic way.

The film tells a story of how inflammation happen

in an epic, Hollywood trailer style.

- Sore throat = Deadly sandstrom inside your throat

- Snot flood = Monstrous Tsunami inside your nose

- Mouth ulcer = Volcanic eruption in your mouth

The film later shows 3 superheroes (starring Araya A. Hargett, Thailand’s No.1 Movie Star.),

who try to end the inflammation disasters, before they’re unstoppable,

with the power of QminC ginger drink.

To show that the only way to stop all epic inflammations is :

“ Resist before It’s irresistible” With QminC ginger drink.

Strategy

When inflammations rise inside your body.

The feeling of pain and suffering, can be an EPIC problem

Only the power of ginger can stop them.

To show the epic benefit of the product in the most epic way.

The film tells a story of how inflammation happen

in an epic, Hollywood trailer style.

Execution

To show the epic benefit of the product in the most epic way.

The film tells a story of how inflammation happen

in an epic, Hollywood trailer style.

- Sore throat = Deadly sandstrom inside your throat

- Snot flood = Monstrous Tsunami inside your nose

- Mouth ulcer = Volcanic eruption in your mouth

The film later shows 3 superheroes (starring Araya A. Hargett, Thailand’s No.1 Movie Star.),

who try to end the inflammation disasters, before they’re unstoppable,

with the power of QminC ginger drink.

To show that the only way to stop all epic inflammations is :

“ Resist before It’s irresistible” With QminC ginger drink.

Outcome

The film was an instant hit across Thailand's social media.

- 1,000,000 bottles were sold within first 30 days.

- 15,000,000 impressions

- 10.5k shares within first 2 months

Similar Campaigns

1 items

EPIC GINGER

GREYNJ UNITED, Bangkok

EPIC GINGER

2023, QMINC

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