This film explores the concept of a "mind palace" as a metaphor for the integrated Equinox experience that fuses digital and physical.

We looked to Loci, an ancient memory technique, for inspiration. Loci requires you to make a “mind palace”, a meditative space where you can store and access information wherever you are, whenever you need it - acknowledging an omni channel approach.

The narrative created presents our high performer and hero, Olympic champion fencer Miles Chamley-Watson, face a challenge in a duel. In moments of doubt, Miles mentally transports to his unique mind palace. Here, he is able to calmly access his training, skills, knowledge, and balance gained from the Equinox omni offering, thus returning to the arena to conquer his opponent. With society wanting all options and experiences, both online and offline, in and out of clubs, the film expresses how Equinox delivers this with its unique offerings.