Cannes Lions

ERICSSON SMS CHATBOARD ACCESSORY

RAINEY KELLY CAMPBELL ROALFE/Y&R, London / ERICSSON / 2001

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A boy and girl meet in a diner. They've both been to the dentist, and their cheeks are stuffed with cotton wool. They can't speak so they swap messages, using their SMS chatboards. They kiss. The guy ends up with all the cotton wool in his mouth.

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